An Egyptian housewith an international eye
Founded in 1989. More than ten years of manufacturing, exported across the Arab world and Europe. Factory in Obour Industrial City, offices in First Settlement, New Cairo, and the main showroom in Heliopolis.
Furniture should hold a room together, not compete with it.
We design in families rather than items. A sofa is drawn against the table it will sit near, the wall behind it and the light the room actually gets. That is why our collections are specified as complete sets, and why almost every piece leaves the factory altered from its drawing.
The result is quiet. Proportion carries the work; there is no decoration to fall back on.
We began as manufacturers and exporters.
For over ten years we have built furniture for clients across the Arab world and Europe, to export standards that leave no room for compromise. Six years ago we opened our doors directly to the Egyptian client — the same factory, the same standards, no middleman.
Frames are cut, joined, upholstered and finished under one roof in Obour Industrial City. Nothing is outsourced, so nothing is inspected for the first time on arrival.
Solid beech. Natural fibre.
Frames are 100% solid beech — doweled and glued, not stapled to board. Upholstery is imported linen, bouclé, wool and leather, specified for how the room is actually used.
We buy timber and cloth before we cut anything, so what you were shown is what arrives.
Made to order is the default, not the upgrade.
Because we manufacture rather than import, dimensions, colours and fabrics are variables on every piece. Reserved with a 25% deposit on signing; the balance settled on collection. Production and delivery take two to eight weeks.
The bespoke process
Quality
Every joint, seam and edge is inspected against the specification before a piece leaves the factory — not after it reaches you.
The order is collected at one of our branches or from our warehouses. You see the finished piece, approve it, settle the remaining 75%, and it leaves with you.
If a detail is not right, we take the piece back and correct it. That has been the practice since we opened.
We would rather furnish the whole home.
Working from an architect's drawings or your own floor plan, we specify every room together and prepare the whole order for one collection date. Rooms specified as a set simply resolve better than rooms bought piece by piece.
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To make furniture in Egypt that belongs in the international conversation.
Manufactured here, drawn to a standard that does not need the qualification. That is the whole ambition. Our doors are open to visit.
